Research Areas

We accommodate our clients' highly diversified needs, adjusting our research accordingly.

Strategy

Segmentation

Brand Positioning, Development & Management

Pricing

New Products

Concept Screening

Concept Evolution

Product Testing

Sampling

Marketing Communications

Advertising development

Advertising tracking

Market Performance

Customer Satisfaction

Corporate Reputation

Brand Health

CRM

Data mining

Database Analytics

Churn Analysis

Brainstorming Workshops

Advanced Analytics

Regression Analysis

Segmentation

Driver Analysis

Conjoint Analysis

Max -Diff Analysis