Our Musings

This is where we ink our thoughts. Join us with yours.

GirishGirish Sangtani
VP Innovation & Technology

Brand Communities

Understanding the need and scope

August 13, 2014

Brand community, a term said to have been coined by Albert Muniz and Thomas O’Guinn, is formed around a branded good or service and in their words

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GirishGirish Sangtani
VP Innovation & Technology

Evolution of technology in Retail:

A timeline

February 04, 2014

This timeline provides insight into how technology in retail evolved and how the same technology was used for different purposes. For those of you who have been constantly following me,

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GirishGirish Sangtani
VP Innovation & Technology

Market Research and Increasing Customer satisfaction

A window through technology

November 07, 2013

As we glimpsed in the earlier pages, it is safe to say that Market Research is an investment and companies expect a high rate of return.

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GirishGirish Sangtani
VP Innovation & Technology

Technology aiding market research for Retail

Predicting customer’s need

September 22, 2013

We signed off last time discussing how technology has come to the aid of retailers. In certain cases it led to a decrease in cost while in most others it influenced the bottom line directly.

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NishaNisha Chandy Kumar
COO

Brand Equity or Brand Differentiation

What Matters Most?

August 20, 2013

Equity or Differentiation, which manifests the other? Attending any brand planning meeting or contributing to any such discussion, one always has to justify the importance of the brand’s equity and the strategies to be applied, to attain that equity.

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GirishGirish Sangtani
VP Innovation & Technology

Evolution of Technology in Retail

What has made selling easier.

August 19, 2013

Last time we left off at how technology has revolutionised the overall retail experience for the user. As promised, in this issue we discuss the other side of the table, the evolution of technology made for the retailer.

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GirishGirish Sangtani
VP Innovation & Technology

Enhanced User Experience in Retail.

Technology and Retail.

July 01, 2013

The use of technology in retail can be traced back to 1857 to the shopping cart developed by Sylvan Goldman, the owner of a grocery chain called Piggly-Wiggly in Oklahoma City. Although the shopping cart was not the Gen Z- styled gizmo device, it was a leap forward and shaped the way we shop today.

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John Presutti
CEO

Reach Them Now! Social Media Advertising

Digital Communications

May 1, 2012

The market-i Activ8 team recently had the opportunity to support an international mixed martial arts event, Cage Warriors Fighting Championship, in their last minute effort to promote a fight event in Dubai.

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John Presutti
CEO

Welcome to market-i 500

Musings about marketing, the Middle East, and More

March 25, 2012

John introduces market-i’s 500 word blog meant to provide insights, thoughts, and musings about marketing, the middle east, and the human mind.

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