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ESOMAR MENAP Forum 2016
ESOMAR Award Winning Paper
ESOMAR
DUBAI, United Arab Emirates
11-12 MARCH, 2014
BEST OF - MENAP 2014
Dear Members,
As your new ESOMAR UAE country representative, I wanted to extend my warmest greetings! As you know, the goal of ESOMAR is to encourage, advance, and elevate market research worldwide. In our region, we can do this by encouraging greater communication and interaction within the research community.
What better way to do this than by attending ESOMAR Best of - MENAP 2014, 11-12 MARCH! This year the theme is CREATING VALUE - FROM INSIGHT TO FORESIGHT.
We have a great line up of speakers including a keynote address from industry icon, Stan Sthanunathan, SVP Consumer & Market Insights, Unilever, UK.
Please encourage your colleagues and clients to attend and make this year's conference a success!
I look forward to meeting you at future ESOMAR conferences or feel free to contact me.
The MENAP region is experiencing exceptional changes across countries providing great challenges for marketers in capturing new trends. At the same time the region boasts markets with a vibrant economy that offer a beacon of stability. On both accounts theinsight industry is well positioned to help clients understanding how to connect with their customers and how to formulate the right strategy for success.
ESOMAR Best of – MENAP 2014 - CREATING VALUE will provide a special focus on how clients use and deliver insights for better actionability, real-time, predictive, forward-looking,more-for-less...research services. It will also discuss how appropriate research solutions affect business and how research methodologies are changing and developing to give more insights, including a focus on social media and digital impact.
The event will offer an ideal opportunity to showcase innovative, thought-provoking and emerging approaches coming from the MENAP region, as well as client cases demonstrating ROI in all sectors.
