Wiseguys?

The MENAP region is experiencing exceptional changes across countries providing great challenges for marketers in capturing new trends. At the same time the region boasts markets with a vibrant economy that offer a beacon of stability. On both accounts theinsight industry is well positioned to help clients understanding how to connect with their customers and how to formulate the right strategy for success.

ESOMAR Best of – MENAP 2014 - CREATING VALUE will provide a special focus on how clients use and deliver insights for better actionability, real-time, predictive, forward-looking,more-for-less...research services. It will also discuss how appropriate research solutions affect business and how research methodologies are changing and developing to give more insights, including a focus on social media and digital impact.

The event will offer an ideal opportunity to showcase innovative, thought-provoking and emerging approaches coming from the MENAP region, as well as client cases demonstrating ROI in all sectors.

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