• Wake up early
• Heavy breakfast
• Leave hotel or furnished apartment latest by 10.00 a.m
• Enjoy the beach in the morning
• Shopping or cafes in the afternoon
• And nights are for the ‘Nightlife’, which could mean discovering the ‘hidden pleasures’ of a city for the males or enjoying a late night theatrical performance for the females.
• Sleeping very late or remaining ‘awake until dawn’. The females across life stages cite this as the most appealing aspect of being on holiday, probably driven by their inability to indulge in late night ‘entertainment’ in the Kingdom.

Travel ad recall

Almost unanimously, the travel and tourism ad for Egypt titled ‘Albait Baitak’ was cited as the most memorable, motivating and welcoming ad due to the meaning it conveys, “I love it…it means that they offer services where you feel that you are at your house and as if Egypt is your country“

Top travel destinations

Regional • Syria • Egypt • Dubai • Jordan • Turkey International • Malaysia • Indonesia • Thailand • Japan • China/Korea

The rich and famous go to… • Europe (mainly for shopping) • Austria & Switzerland for natural beauty • France & UK for history & culture

My travel ‘essentials’

	His Watch Gel Map for the region Shaving Kit including toothbrush and toothpaste
	His Watch Gel Map for the region Shaving Kit including toothbrush and toothpaste
	Theirs Laptop, which interestingly emerges as a must-have for both genders, across life stages ! Camera Perfume Shoes Sunglasses Moisturizer Holy Koran

Sources of travel info

• For the males, both single and married, as well as single female climbers, the Internet emerges as the main source of information pertaining to travel. Expedia.com and Booking.com are cited by respondents and travel agents alike as the most popular travel booking sites

• Among females, 9 out of 10 homemakers cite Television as their main source of travel information, quoting travel ads as big motivators.