Brand community, a term said to have been coined by Albert Muniz and Thomas O’Guinn, is formed around a branded good or service and in their words

This timeline provides insight into how technology in retail evolved and how the same technology was used for different purposes. For those of you who have been constantly following me,

As we glimpsed in the earlier pages, it is safe to say that Market Research is an investment and companies expect a high rate of return.

We signed off last time discussing how technology has come to the aid of retailers. In certain cases it led to a decrease in cost while in most others it influenced the bottom line directly.

Equity or Differentiation, which manifests the other? Attending any brand planning meeting or contributing to any such discussion, one always has to justify the importance of the brand’s equity and the strategies to be applied, to attain that equity.

Last time we left off at how technology has revolutionised the overall retail experience for the user. As promised, in this issue we discuss the other side of the table, the evolution of technology made for the retailer.

The use of technology in retail can be traced back to 1857 to the shopping cart developed by Sylvan Goldman, the owner of a grocery chain called Piggly-Wiggly in Oklahoma City. Although the shopping cart was not the Gen Z- styled gizmo device, it was a leap forward and shaped the way we shop today.

The market-i Activ8 team recently had the opportunity to support an international mixed martial arts event, Cage Warriors Fighting Championship, in their last minute effort to promote a fight event in Dubai.

John introduces market-i’s 500 word blog meant to provide insights, thoughts, and musings about marketing, the middle east, and the human mind.